Marketing

Due to NDAs, case studies emphasize methodology and strategic approach rather than final deliverables. If you'd like to discuss a project in detail, please reach out at moe[at]moesfrontmatters.com

Case Studies

Building a Brand for an Indie Mobile Game

Content Strategy & Marketing · Mobile Game · Cozy Runner · The Otter Side

Comprehensive content strategy framework including a pitch deck, thematic positioning, messaging architecture, voice systems, and multi-platform campaign roadmaps for indie studio's debut mobile title.

UX Design & User Research for a Wellness Booking App

UX Design & Strategy · Social Enterprise · Wellness SaaS · FitIn.io

Ethical marketplace connecting fitness seekers with inclusive classes and trainers. Delivered wireframes, prototypes, and user research that attracted investor interest during pre-launch.

Frameworks & Deliverables

Pitch Deck

Content Strategy · The Otter Side

Messaging Architecture

Framework · The Otter Side

Voice Pattern Systems

Framework · The Otter Side