Hi, I'm Moe Abbas

There's a distance between what a creator intends and what actually ships. I've spent fifteen years closing it.

As a film/tv producer, I've run end-to-end development on shorts and commercials: developing ideas, raising funding, and running sets to close the distance from script to screen. As a grants reader for over a decade, I evaluated 900+ projects seeking up to $2M, assessing not just creative quality but but why projects would or wouldn't reach their audiences. As a UX Designer and Content Strategist at FitIn, a three-person SaaS startup, I was hired to design screens. I ended up filling gaps across brand voice, information architecture, empty and error states, and usability testing.

Different domains, same function: seeing the full chain from creative intent to shipped product, fixing what's blocking it and filling what's missing.

Now I work across games and tech. Right now I'm marketing/content strategy lead on The Otter Side, building go-to-market strategy and campaigns. I'm also writing and designing games of my own.

If you're making something creative and need someone who's developed, evaluated, shipped, and marketed work across industries, I'd love to hear about it: moe@moesfrontmatters.com