The Otter Side

A mobile game that combines endless runner mechanics with cozy village-building progression. Players rescue neighbors swept away in river rapids, then use collected resources to rebuild a storm-damaged community. [I serve as Content Strategist and Marketing Lead, responsible for developing the complete content strategy, messaging architecture, and go-to-market positioning from the ground up].

Challenge

The game lives at the intersection of two genres with opposing emotional signatures — adrenaline-driven endless runners and meditative cozy builders — each attracting different player motivations. As a first release from a new studio, marketing needed to unify those identities into a distinct position while building brand credibility from ground up.

What I Built

A Content Strategy that includes:

• Pitch Deck
• Complete Messaging Architecture
• Voice Pattern Systems
• Competitive Analysis Matrix
• Player Engagement Framework
• Context Deployment Guide

Inside the Deck

Competitive positioning (page 5)

Messaging architecture (page 10)

Keyword component system (page 12)

Persona Monetization analysis (page 18)

Want to see the full pitch deck and framework docs?

Since this project is in active development, deliverables are only available upon request and viewable through a live walkthrough (no downloads).

Get in touch: moe[at]moesfrontmatters.com